Client services are a necessary part of today's society. In most industries, people will research before hiring someone, even more so with legal services that can seriously impact their life, work, or reputation. People who seek the assistance of a...
Law firm content marketing is one of the most important aspects of a successful online marketing campaign. In 2022, there are still many effective ways to share your law firm's content with potential clients. In this blog post, we will outline some...
In addition to being a legal marketing expert, I have been a divorce lawyer in South Carolina for 29 years. If you are a family lawyer like me, you already understand the complexities of attracting and winning over new clients. Persons seeking a...
Writing your law firm advertisement is a chance to prove that your business deserves whatever amount of airtime, webspace, or newspaper section it has received. Whether you provide audio scripts or materials to be read, advertising your law firm is...
Lately, law firms have realized the importance of getting their brand established in the digital market. Many attorneys and law firms are making use of lawyers SEO to get their firm ranked on top of SERP. Most of them have also started leveraging...
When it comes to learning how to market a law firm, it can be very easy to make mistakes. Lawyers know how to write, but marketing can be a minefield of technical jargon and technology. When it comes to marketing, it’s beneficial to have an end...
Like any business, law firms need to utilize successful marketing in order to reach more clients. The leading way that people find lawyers is still mostly through personal relationships rather than the internet--which, according to a recent survey,...
As a digital marketing firm in South Carolina, my company provides content writing and marketing services for many attorneys and law firms. I, personally, have written many thousands of words for my own law firm's website. I understand how...
A landing page is a page the site visitor “lands on” after clicking a link having to do with an online call to action. They are often used to collect email addresses from visitors or to get people to hire your firm. For example, if you’re writing a...
As SEO and online marketing experts for lawyers websites, we emphasize the importance of having quality content on a firm’s website. By now, you’ve probably read or heard that “content is king” when it comes to any law firm’s online marketing...
SEO this, keyword ranking that, content marketing yada, yada, yada. Sound familiar? These are just some of the buzz words surrounding a law firm's online marketing efforts. While all of these concepts play an important role in your law company,...
As internet marketing specialists for lawyers, the first thing we focus on is the law firm's website. After all, your lawyer website is the beating heart of all of your online marketing efforts including search engine optimization, local SEO,...
As online marketing specialists for attorneys, we can't overemphasize the importance of legal blogging. In fact, of all the strategies available to lawyers to market themselves online, such as search engine marketing, social media marketing, and...
As internet marketing specialists for lawyer websites, we can't stress enough about the value of quality content on your website. Some of my law firm's best site traffic and referrals come from posts I authored years ago. In essence, these posts...