Content Marketing for Lawyers
We specialize in law firm content marketing. We write legal content that is exceptional, relevant, and valuable to your clients and to anyone searching online for answers to legal questions to build your reputation and attract new clients.
Law Firm Content Marketing
Content Marketing for Law Firms
84% of users expect businesses to produce content that either entertains them, offers answers, or offers a unique digital experience. Quality content is instrumental in driving traffic, increasing trust in your firm, and keeping your law firm website fresh and up-to-date. It is vital for converting clients organically and through paid marketing. Our marketing company works with your firm to create custom content that is designed with lawyer SEO in mind and created for the user. We want your firm to become the go-to for all legal advice so that when a user wants to hire a lawyer, your firm is the only one they turn to. Read more below to learn about our 7 steps to an effective content marketing strategy.
2. Define Your Demographic
When creating content for lawyer websites, it is crucial that the content is relevant to your client base and your practice areas. Your content also needs to be focused on the values and the needs of your clients. For example, if you work primarily with upscale clients, then the content we create for you will differ from if you worked on a “no-win no-fee” basis.
4. Keyword Research
To optimize the content for both search engines and for paid advertisements keyword research is essential. Our team uses several pro programs in order to deduce the best local keywords and which keywords based on search volume to include in the content.
Our law firm content writers hen work on including these keywords as organically as possible and without keyword stuffing. The result is a hyper-relevant page for your PPC or lawyer SEO strategy that offers exceptional quality content to users and potential clients.
6. Push Content Marketing
Through SEO, PPC marketing, and social media marketing, we will then advertise and push out your content. Our goal is to get users to visit it, engage with it, and ideally either share it or link to it in their own blog or article posts. We encourage this behavior by formatting the article so that it is easy to read, has information that can easily be pulled out and shared, and is authoritative. As a law firm, people don’t expect to visit your blog for fluff content. We will work until your firm is seen as an authoritative figure in your field.
Download Our FREE Book on Digital Marketing for Lawyers
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Our FREE book is written by the country’s leading expert on law firm marketing, Stephan Futeral. Based on over 25 years of experience helping law firms find success, Stephan explains everything from lawyer SEO, website design for lawyers, content marketing for lawyers, Google Ads for lawyers, social media marketing for lawyers, video marketing for lawyers, increasing online reviews, and much more.
In the book, you’ll learn how to avoid costly marketing mistakes and how to use the best practices for successfully generating high-value clients and maximizing revenue. “Digital Marketing for Lawyers” is the most comprehensive resource for online law firm marketing available today.