Once all that pre-planning is finished and we have a strong and comprehensive content plan in place, we will work on creating articles and guides for your legal blogs as well as any onsite copy that needs to be added or improved upon.
We aim to create content consistently. This is for the benefit of your users as much as it is important for Google. In fact, keeping content fresh on your website is one of the best SEO practices to invest in, because it proves to Google you are an active website – significant, considering only 13% of all websites are considered active.
What Do You Need to Know About Posting New Content?
Posting new content is not always the best solution. We will only post new content if it offers something new to your clients and users. This is because the best practice isn’t to post a new article every time there is an update to a law, but to instead update old posts. This gives them a new life cycle, is great for SEO and helps you build off of past success.