If you're like most law firms, your website is critical to your success. It's where potential clients go to learn more about you and your services, and it's often the first impression that people have of your firm. A slow website can be a major...
Legal practices, particularly those that are unfamiliar, may find the work of online marketing overwhelming. A common marketing technique for lawyers is to employ search engine optimization (SEO) to increase their internet presence and sell their...
There’s no denying the fact that in today's highly competitive legal marketplace, it’s not just your reputation that matters—it’s how well you manage and grow that reputation. And everyone deserves a chance to get their name out there, but...
Client services are a necessary part of today's society. In most industries, people will research before hiring someone, even more so with legal services that can seriously impact their life, work, or reputation. People who seek the assistance of a...
Search engine optimization (SEO) is one of the hottest digital marketing buzzwords of the decade. Unfortunately, many brands haven't caught on yet, as up to 70% of small businesses don't have an SEO strategy. However, lawyer SEO is different, as...
Thanks to a continuing influx of law school graduates, the legal profession remains competitive. If your practice isn’t seeing as many clients as you’d hope for, you understand this reality all too well. What you may not know is that law firm SEO...
In addition to being a legal marketing expert, I have been a divorce lawyer in South Carolina for 29 years. If you are a family lawyer like me, you already understand the complexities of attracting and winning over new clients. Persons seeking a...
Your potential legal clients are increasingly searching for your services online. The internet is a convenient, quick, and discreet place to search for legal services, especially family law and divorce law attorneys. This is a simple enough reason...
You may be a multi-branch family law firm or a single divorce attorney running your practice from a small downtown office, you want to attract new clients and grow your business. There are many studies that show that the web has become the biggest...
All law firms in the 21st century need to have an online presence in some way. While some might be active on every platform, pushing their services through social media and more, one key factor that every law firm must have is a website. The right...
The global Coronavirus outbreak has affected every business in the corporate market and forced many organizations to get creative to provide clients with the services they expect. For law firms, this means moving towards providing service online....
As a law firm SEO expert, we stay on top of the latest industry trends. The algorithms behind organic search results are constantly evolving, and, likewise, SEO strategies for lawyers must constantly evolve to stay ahead of the competition....
As online marketing specialists for attorneys, we can't overemphasize the importance of legal blogging. In fact, of all the strategies available to lawyers to market themselves online, such as search engine marketing, social media marketing, and...
As internet marketing specialists for lawyer websites, we can't stress enough about the value of quality content on your website. Some of my law firm's best site traffic and referrals come from posts I authored years ago. In essence, these posts...
Beginning in 1998, I formed one of the first web development and SEO companies in South Carolina. That was back in the days when HotBot, Lycos, and AltaVista still mattered. The techniques behind SEO for lawyers were VASTLY different than they are...