Social Media Marketing for Lawyers
We specialize in social media marketing for lawyers. We leverage social media platforms such as Facebook, Instagram, and Twitter and manage social media campaigns that build your reputation to potential clients.
Social Media for Lawyers
Social Media Marketing for Lawyers
2. Define Your Social Media Marketing Plan
Targeting Your Law Firm’s Audience
After we’ve conducted an audit of your social media, our law firm social media experts learn about your goals in regards to branding, communicating with clients, generating good reviews for your law firm, and so on. We will align these goals with your broader marketing strategy to create a social media marketing plan that supports your overall goals.
4. Generate Social Media Ideas & Topics
Planning Content that Shines
We research the kinds of content and information that will get you the most engagement. We look into what others in your practice areas are sharing and come up with ideas for social sharing that distinguish your law firm from your competitors. Social media for law firm websites, after all, has to be social. It needs to offer value to your followers so that they engage with your account. Higher engagement means greater reach and an increase in brand authority. The goal here is to become a firm to trust and go to when your followers need a lawyer in your field. We also research what content consumers are sharing and when and why they share as a basis for your social media marketing messages.
What Are Some Great Social Media Topics?
Behind the scenes photos, introducing your team, and offering helpful advice are great topics. Be the go-to on whichever platform your demographic uses for all the legal news and advice in your field. This way, when a follower either needs your help or knows someone who needs your help, they will turn to you first.
How Can You Further Improve Engagement?
You can further improve engagement by directly responding to questions and direct messages. This could be your first point of contact with a future client and having someone from your team available to answer questions can really help with client acquisition.
6. Test, Evaluate & Adjust
Fine-Tuning to Perfection
Like any other marketing plan, your law firm’s social media plan will continuously evolve. That’s why we routinely monitor your social media marketing. As new networks emerge, we may add them to your plan. When we attain your goals, we’ll set new targets. We also provide you with an online portal so that you can measure the success of your firm’s social media marketing efforts. We want to prove that lawyers and social media can work together, and benefit both your clients and your firm.
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