Facebook advertising offers many benefits for lawyers looking to reach new clients and promote their services. In this article, we will explain the benefits of advertising on Facebook, the best Facebook advertising practices, how to define your...
Best Social Media Marketing Strategies for Lawyers
Social media has become an essential tool for businesses to reach and engage with their target audience. Lawyers and law firms are no exception. In this article, we will discuss the best social media marketing strategies for lawyers to help them...
The Top Social Media Platforms Every Legal Office Should Consider Using In 2023
Social media is a popular way for individuals to spend their time in an online community that they feel accepts them. They can choose from many different platforms, so almost everyone can find a social media platform to suit their unique tastes....
Why is Social Media Marketing for Law Firms Important?
Over 74% of people's hiring decisions are affected by the information they come across on social media. As a law firm, this is an important statistic that you can't afford to ignore. Social media is different from all other digital platforms in...
Essential Marketing Strategies for Divorce & Family Lawyers in 2021
In addition to being a legal marketing expert, I have been a divorce lawyer in South Carolina for 29 years. If you are a family lawyer like me, you already understand the complexities of attracting and winning over new clients. Persons seeking a...
How Lawyers Can Build an Effective Social Media Presence
In today’s market, everyone needs a social media presence. Consumers turn to the likes of Twitter, Instagram, and Facebook before trusting a business, and more often than not, this includes people looking for lawyers to represent them. Social media...
How Lawyers Can Develop Effective Online Advertising Using Social Media
Of the internet’s users, roughly 3.48 billion are active social media users. That figure becomes even more astonishing when you consider that it represents nearly half of the world's population and 4 out of 5 Internet users. Clearly, social media...
LinkedIn for Lawyers – How Attorneys Can Successfully Advertise on LinkedIn
As an online marketing agency for law firm websites, we create and manage “native advertising” campaigns for attorneys on social media networks platforms such as LinkedIn and Facebook. Native advertising is a form of paid media where the ad...
Successful Facebook Advertising for Lawyers
As a digital advertiser for law firms, I've spoken with many lawyers who don’t see the value of advertising on Facebook. After reviewing the activity on some of these attorneys' Facebook Pages, I doubt whether they’ve attracted a single client....
How to Get & Manage Online Reviews for Your Law Firm
As a parent, I've taught my child to be more concerned with character than reputation. After all, your character is who you really are, while your reputation is merely what others think you are. However, in the business world, the reality is that...
Does Social Media Help Bring New Clients to Law Firms?
Keeping up with social media can be a headache, especially when you’ve got better things to do such as running your law firm. Maintaining your online presence on Facebook, Twitter, and LinkedIn can be overwhelming–and if you’re doing it right, it...
Periscope vs. Meerkat for Lawyers
Live streaming on mobile devices is taking the digital world by storm. Two video services, namely Periscope and Meerkat, are leading the way. Using these apps, users around the world are connected to concerts, breaking news, product launches,...
Tips for Successful Social Media Marketing by Lawyers
As social media marketers for attorneys, we know how social media and search engine optimization work in tandem to improve the rankings of any law firm website. We see many lawyers who are making mistakes in the ways that they handle their law...
Why Targeted SEO Strategies on Google Plus Will Come Back to Haunt You
Beginning in 1998, I formed one of the first web development and SEO companies in South Carolina. That was back in the days when HotBot, Lycos, and AltaVista still mattered. The techniques behind SEO for lawyers were VASTLY different than they are...
5 Tips to Avoid Burning Out On Your Law Firm’s Social Media Marketing
Are your eyes glassy? Do you dream in hashtags? Does a colonoscopy seem more appealing than spending time on your social media feeds? If so, you may be burning out on your law firm website social media marketing. This article will explain five...