Live streaming on mobile devices is taking the digital world by storm. Two video services, namely Periscope and Meerkat, are leading the way. Using these apps, users around the world are connected to concerts, breaking news, product launches, sporting events, and much more. This article includes an excellent infographic, courtesy of Salesforce, that takes a detailed look at the differences between these to living streaming video services, the number of users and metrics on each platform, and how to use each. This article also briefly discusses two major considerations for lawyers before they hope on the live streaming social media bandwagon.
Meerkat and Periscope for Lawyers
Sooner or later, lawyers and law firms will embrace live streaming as a way to connect with current and potential clients just as they have done with other forms of social media including Twitter and Facebook. Having said that, Periscope and Meerkat present some unique considerations before attorneys add these apps to their marketing playbook.
The first consideration is that Periscope and Meerkat are LIVE. Once the broadcast is over, the content is gone (except for Periscope which allows you to save the broadcast for 24 hours). So, if you want to create a regular following, consider setting a routine schedule so that your viewers know when to tune in.
The second consideration is the legal and ethical implications of live streaming. For example, before you start live streaming your next trial or court appearance, make sure you get the court’s permission! Although I have my doubts whether most judges would allow live streaming from their courtroom, it doesn’t hurt to ask. Also, you need to consider intellectual property issues. For example, before you decide to live stream a seminar where you are a featured speaker or some other public event, make sure that you get permission from the program’s sponsors. With all that being said, let’s take a closer look at the differences between Meerkat vs. Periscope.
Infographic – Meerkat vs. Periscope