Law Firm SEO (Search Engine Optimization)

Our law firm SEO (search engine optimization) and content marketing services can increase visibility for “organic” (free) search results to deliver high quality, targeted traffic to your firm’s website.

Our SEO specialists are experts at link building for lawyers because they follow established webmaster guidelines. Our agency uses our expertise in lawyer SEO marketing to then enhance the ability of search engines to identify your law firm and your services, which in turn will increase your website’s visibility. Whether you need local SEO for lawyers and law firms or are looking for a Lawyer SEO Specialist, we are here for you and can help you rank for the most targeted, lucrative searches.

SEO Site Audit Report

1.  Law Firm SEO & Website Audit

Checking Your Website’s “Health”

First, we work with you to understand and to refine your marketing goals. With these goals in mind, we conduct an “SEO Audit.” An SEO Audit is a “health check” for your website. We analyze the technical infrastructure of your site, the on-page elements, and the off-page essentials to optimize your site’s search engine visibility, usability, and conversion of your site’s visitors into leads. This SEO audit will become the blueprint for our team’s SEO strategy for your business.

Why are Website Audits Important?

You cannot start planning your next moves in the SEO world if your website is sick. For every infraction your website has, Google and similar search engines mark you down. These can be spam tactics (or black hat techniques), or they could be instances of poor website design (slow speeds, poor security, broken links).

You cannot make headway with any SEO campaign unless your website and your web presence are cleaned up, audited, and improved. As a law firm SEO expert, we know not only what to audit for SEO, we know how to update the content and your site to better suit your clients.

Why are SEO Audits Important?

Website audits go through and clean up your website. SEO audits go through the entire Internet and clean up your presence. If your firm invested in SEO ten years ago, chances are now-blacklisted tactics were used to give you a boost. We go through, find inbound links to your site, and disavow or remove them if they are located on a poor-quality website.

What are the Steps of a Website Audit?

One of the most crucial SEO services for lawyers is the audit, which is why we don’t cut corners. Instead, we go through your entire website, pull infractions, and make recommendations to improve your site for search engines and users.

What are the Steps of an SEO Audit?

We parse through inbound links using specialist tools. Once we have found them, we determine the credibility of the website they are located in. If the link is poor, and therefore hurting your SERP ranking, we contact the associated webmaster and ask them to remove it. If they do not respond or refuse, we use Google to disavow the link in question.

2.  On-Page SEO for Lawyers

Turbo-Charging Your Website

For search engine optimization, on-page (or on-site) optimization refers to factors that impact your website and its page listings in natural (unpaid) search results. These factors include the speed of your site, coding, content, and much more. Using your SEO audit, we work to fix, improve, and tweak these factors to “turbo-charge” your website into a winning marketing platform.

Why is On-Page SEO Important?

An audit works to remove and recognize issues on your website. The next step is to improve the quality of your website and the content. This is what will make the most noticeable impact on both your SERP ranking and your digital marketing campaigns. When it comes to SEO for law firm websites, on page SEO is one of the most critical steps, and we work hard to get it right.

What are the Steps of On-Page SEO?

On-page SEO works in two main stages. The first is to improve the health and user-friendliness of your website. Our law firm SEO services also include website design, which makes us uniquely qualified to improve the aesthetic, speed, security, and function of your website so that both users and search engines are happy.

The second stage is to improve the content so that it is optimized for the keywords you want to rank on.

What are the Characteristics of On-Page SEO?

Great on-page SEO includes:

• Fast site speeds
• Great site security
• No broken links
• Easy-to-use function
• SEO-friendly content
• Updated blog
• Mobile-friendliness

On Page SEO
Inbound Link Building

3.  Inbound Link Building for Law Firms

Creating Paths to Your Website

Part of a successful SEO strategy includes focusing on inbound links to your website. An inbound link (also referred to as a backlink) is a hyperlink on a third-party web page that points to a web page on your site. Inbound links are a signal to search engines regarding your website’s popularity and authority. We create inbound links from thousands of authoritative websites, including listed directories, citation websites, guest-posting opportunities, industry-specific directories, and other submission sites.

Why is Inbound Link Building Important?

Today, quality inbound links are more important than quantity. What makes the perfect law firm SEO company is that we focus on placing your inbound links on quality websites, in articles that are articulate, relevant, and designed to be read by your potential clients. When it comes to search engine optimization for lawyers, this emphasis on creating valuable content off-site is essential and can help turn inbound linking into a means of organic client acquisition.

What Do You Need to be Careful with when Inbound Link Building?

It is best to always use professional services with inbound link building. We have specialist tools which can determine the authority of a site, so your inbound links don’t end up on a website that will hurt your SEO efforts.

4.  Local SEO for Law Firms

Displaying Your Website for Local Searches

Local SEO allows your law firm to promote your legal services to local consumers at precisely the time they’re looking for your services. Local SEO uses search engines like Google and business directories like Yelp, Superpages, and more. Using Local SEO, we ensure that your firm will be visible online to potential clients in your local region who are searching for your services. We submit and maintain your firm’s information and your website to hundreds of the most authoritative local business website directories such as Yelp, Angie’s List, and Foursquare, maps, GPS, navigation systems, and 411 directories.

Why Focus on Local SEO?

Unless you are a law firm with an international focus, you will want to rank locally. This way, when someone searches for a lawyer in their area, you will show up as the top result. Google features nearby businesses at the top, and ranking first is more valuable than being on the second page of any generic search. As a lawyer SEO company, we can help you get to the top of a local listing, and work on improving your reputation in the area.

How Does Local SEO Work in Detail?

Local SEO works in two ways. One, we help you rank on keywords that have a local focus. Two, we work on improving your NAP listings. NAP stands for name, address, and phone number. NAP is important for Google maps and for showing up at the top of the directory when people search for local businesses on Google. As a dedicated SEO company for law firms, we are experts at both.

Local SEO
Content Marketing

5.  Content Marketing for Law Firms

Building Reputation with Your Website

Content is the reason why anyone conducts an online search in the first place. Consumers are looking for guidance and information about legal problems. Think of content marketing like a “first date.” If you’re only talking about yourself, you’re not getting a second date. Through our legal content writing services, written by lawyers, we’ll help you build trust that is personal and relevant to your clients’ needs. Importantly, our content writing services will incorporate the keywords and phrases that consumers are searching for online so that your firm’s website stands head and shoulders above your competitors’ rankings in online search results.

What Makes Great Content Marketing?

As one of the best law firm SEO company, we know how to make your content marketing go further. We don’t just work with you to create new content; we work on creating optimized content and then pushing it out there so that real people read it. SEO isn’t just about algorithms. It’s about real people who you want to acquire as your clients.

How Do You Know Content Marketing is Working?

Analytics is your friend when determining how successful your content marketing campaign is going. We use analytics to improve your content for law firm search efforts and the value you offer to potential clients.

6.  Measuring & Reporting

Tracking Your Website’s Performance

You can’t manage what you don’t measure. We give you an online portal that displays all of the information about your website, including site traffic data, paid advertising, social media marketing, and other metrics in an easy-to-understand format. These reports aren’t “vanity metrics” such as showing how you rank #1 for terms no one is searching for online. These reports and their metrics are real-world measurements that turn into real-world leads. We use the data in these reports to monitor and enhance your law firm’s marketing efforts. Also, we work with you one-on-one to review and to explain these reports to ensure that your marketing investment is working for you.

Why is Measuring & Reporting Important?

Though we are the best SEO for lawyers, our success rate isn’t instant. No marketing campaign or SEO campaign is. The key to successful law firm search engine optimization is in measuring the impact of these campaigns and improving them each and every time until you get the maximum ROI and engagement on your content.

Digital Marketing Dashboard


Our search engine experts are building a reputation for achieving remarkable SEO results, even in the most competitive markets spaces, one client at a time.

Law Firm SEO Case Study

The goal was to increase organic traffic while encouraging visitors to remain on the site to convert to leads by either calling the law firm or filling out a contact form.

Before the project, the site received approximately 4,000 visitors per month but it had a high bounce rate which meant that most visitors were leaving the site after visiting one page.

Our solution to increase leads involved extensive online competitor analysis, keyword and key phrase research, site navigation improvements, additional calls to action throughout the site, local SEO,  quality backlink building, and content creation and marketing concerning the firm’s three main practice areas. The end result was a 342% increase in site traffic, a 88% decrease in the bounce rate, and a 94% increase in new client leads.

SEO for Lawyers
Increase In Site Traffic
Decrease In Bounce Rate
Increase In Conversions


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JustLegal HQ

JustLegal Marketing LLC

Internet Marketing for Law Firms

1004 Anna Knapp Boulevard
Mount Pleasant, South Carolina 29464

Phone: 843.619.0229