Emphasizing the Benefits of Your Legal Services
While your ads are important, your landing pages are where the magic happens. We design landing pages that are tailored to each of your ads with one big goal in mind – converting the landing page visitor into a client lead. Your landing pages will have headlines, content, and a call to action that lets visitors immediately know that your landing page is relevant to the ad that they clicked. We include content that specifically informs your prospects about how they will benefit by hiring your law firm.
Why Are Landing Pages so Important?
Imagine you search for a service, click on the first result (an ad) and then get taken to a landing page that is either not relevant or one that does not look safe. Your reaction will be to click away immediately. The company who paid for that ad will still have to pay for you to see their landing page, but they get nothing out of it.
It doesn’t matter if they have over 50 years of trusted service in this community. If their landing page doesn’t look safe or doesn’t look relevant enough for that user, they aren’t worthwhile.
We work on creating landing pages that are highly relevant to the search intention and are beautiful on any device. It doesn’t matter whether a user is searching with their phone or a desktop. Your website will be easy to use, easy to understand and have a clear call to action.
What Makes a Great Landing Page?
A great landing page is one that answers all of the user’s questions and needs in a split second. This needs to happen because, on average, users will spend 3 seconds on a website before they decide whether to continue or to leave.
A great landing page has well-written, SEO-focused content and is optimized for user-friendliness. It, therefore, needs to have:
• A solutions-focused heading
• A call to action
• Great content
• Fast speeds
• Responsiveness on all devices
• Great aesthetics