Thanks to the increased focus on online platforms and digital solutions, having an innovative, engaging website has never been more critical for your law firm.
However, once you get a quality website, you need to keep developing it and adapting around the latest developments in the digital marketing space.
As a leading law firm SEO expert, JustLegal Marketing understands how to support law firms throughout America to reach their target audience and build their business.
Therefore, we’re the perfect partner to help you keep your website ahead of the rest and make sure that it always offers users the functions they expect.
Currently, one of the biggest trends in the SEO market is mobile marketing and targeting websites at smartphone or tablet users.
This development is particularly crucial for law firms that want to reach their target audience, as we discuss in this article.
Mobile Usage Is Growing Rapidly
Smartphone and mobile device usage is growing every year, with research showing that there are more than 3 billion smartphone users in the world currently, with that number set to grow by several hundred million over the coming years.
As such, you’ll be missing out on access to a bourgeoning market if you do not optimize your law firm’s website for mobile use.
If you want to find out if your law firm’s website is mobile-friendly, then you can check using Google’s Mobile Test Tool.
Accessing Information About A Law Firm On Your Phone Is Convenient
Convenience is vital for many consumers, and what is more convenient than having all the information you need at your fingertips?
If your law firm’s website, and its blog, can easily be located on any device, then it will enjoy more traffic.
Extra traffic will boost your website’s SEO and increase your chances of funneling users through the sales process and guiding them towards becoming a paying client.
As such, any techniques you can use to grow your website’s traffic are essential for your law firm, and mobile optimization should form a crucial part of your website growth strategy, as this article highlights.
Mobile Social Media Usage Is On The Rise
In 2019 research showed that there were 3.46 billion active mobile social media users internationally, with that number only set to grow over the coming years as mobile technology and social media both flourish.
As a result, having a mobile-friendly website will help your law firm to funnel visitors to its social media pages onto its websites, and from there through the process towards paying for your services.
If you don’t have a strong social media presence already, then you should consider adding social media marketing to your firm’s digital marketing strategy.
It is an ideal way to reach out to a wide range of potential clients, and it also allows you to engage with your existing clients and keep them updated on the latest developments in your law firm.
Combined with a mobile-friendly website, social media marketing can drive your law firm forwards and help it to secure even more clients.
Mobile SEO Benefits Your Local SEO Too
Optimizing your website for mobile use will not only allow smartphone users to access your site but also help you to boost your law firm’s local SEO.
That’s because 53% of smartphone searchers are looking for local businesses. So, if you want to drive new customers to visit your legal offices, then your website must be mobile-friendly.
Local SEO is vital for many lawyers, particularly those who operate in a specific jurisdiction. Therefore, by optimizing your website for mobile, you’ll also be able to save your firm time and effort, while still ensuring that your site is accessible for everyone who needs to use it.
It Isn’t Difficult Or Expensive To Optimize Your Website For Mobile
If you’re concerned that the process of making your website mobile-friendly is going to be long, arduous, and expensive, then think again.
A dedicated, experienced digital marketing team, like the staff at JustLegal Marketing, can transform your website and make it mobile-friendly quickly and efficiently.
As such, you and your staff can carry on supporting your clients, knowing that your legal website is mobile-friendly and functions perfectly for you and, most importantly, your valued clients.
Conclusion: If Your Site Isn’t Mobile-Friendly Already, Then It Needs To Be
If at the end of this article, you’ve realized that your law firm’s website won’t work on mobile devices, then you need to do something about it.
Work with an experienced digital marketing firm that understands the legal market, like JustLegal Marketing, to make your website mobile-friendly and ready for whatever the future has to offer.
If your law firm websites need optimizing for mobile use, or you want to find out more about JustLegal Marketing’s services, then contact us.