Offering a responsive, innovative and beautiful website is essential for any business in today’s digital market. It’s particularly crucial for lawyers and law firms, as they need to give a professional first impression.
As an experienced digital marketing firm that specializes in supporting law firms throughout the USA, JustLegal Marketing understands that consistency is critical for law offices.
We also know that your website needs to offer your clients the best user experience possible, so you need to update it regularly to ensure that it always incorporates the cutting-edge solutions that they expect.
Understanding when to update your law firm’s website is vital, so to help, we’ve put together a list of practical tips for any legal team that wants to figure out if their website needs an upgrade.
Review Your Website At Least Once A Year
Outdated and dull websites won’t entice customers to work with your law firm, so you should review your website’s design and functionality at least once a year. If you notice that your website looks outdated, isn’t working correctly or it doesn’t offer the features that your clients expect, then you should consider updating your site. Updating your website doesn’t always mean completely redesigning it; sometimes, you need to make slight adjustments to its layout or style. When you work with a team of professional digital marketers like us, you can get the advice and expert support that you need to keep your website up to date at all times.
Stay Up To Date With The Latest Website Design Developments
Website developers and online platforms launch new features and functions regularly, so you need to make sure that you always know what’s available and whether or not it is useful for your law firm’s website. Follow website design blogs like ours to ensure that you always know about the latest developments in the website design market, and can find the perfect solutions for your site. By adding new features to your site, you’ll be able to ensure that your customers enjoy the user experience that they expect. If you struggle to find the time to stay up to date on the latest website design developments, you can reach out to us, and our team will review your website for you and help you to find the functions and features that you need to create an innovative site that your clients will enjoy using.
Check Out Your Competitors
When you’re considering updating your website and adding new features, or changing the style, you should research what your competitors are doing with their sites. Use your findings for inspiration and to find out how your fellow lawyers are enticing customers using their websites. JustLegal Marketing can help you to identify your top online competitors and show you what they are doing with their websites so that you can see how you can improve yours.
Ask Your Clients For Feedback
The people who know what your customers want the best is your customers themselves. Ask your clients for feedback on your website to find out what they think and how they believe that it can be improved. Consider offering a feedback form to customers after you’ve completed a project, or even using social media to share a questionnaire about your website. When you receive feedback from your clients, you should be objective and see if you can use any of their suggestions to improve your site. If you notice that multiple customers are making the same suggestion, then this could be a sign that it’s an important issue that you need to resolve promptly.
Collaborate With Your Staff
It’s not just your customers who could offer you valuable insight into how to improve your website; your staff might also have great ideas. Talk to your team about your website and any issues that they find with it, as well as any feedback that they have received from their clients. You can then use this information to inform your decision on whether or not to update your website. Consider adding website updates to your discussion list for your monthly or quarterly meeting, so that you and your team discuss it regularly and share your ideas. Your team might have noticed an issue that you didn’t, so make sure that you use their insight to your advantage.
Work With An Expert Team Of Website Designers
If you had your website designed quickly and on a budget, then it might not create the great first impression that you need to make. Work with experts in web design to ensure that your new website looks and behaves correctly. Our team understands what law firms need from their website, so we can combine our digital marketing and web design expertise with our knowledge of the legal market and create the perfect website for any law office. Our team has the technical knowledge to be able to identify any technical issues that could cause severe problems for your company. They also work closely with a wide range of legal firms, so they know what your clients are expecting and can help you to deliver it.
Website Updates Aren’t The Only Factor To Consider
Your website might be a crucial part of your law firm’s online presence, but it’s not the only factor that you need to consider. Law firms also need to be active on social media, engage in content marketing, manage their online reputations, and much more. If your legal team doesn’t have the time or expertise to manage your online presence and create a robust digital marketing strategy, then consider partnering with us. Our staff understands both the legal and digital marketing landscapes, so they can help you to create an ongoing strategy that benefits your law firm.
For more information on digital marketing and website design for law firms, check out JustLegal Marketing’s blog. You can also get in touch with us if you’re ready to improve your website or find out more about our range of services.