Building a great online presence is key to success for modern attorneys. As law becomes increasingly integrated with the Internet and other technological advances, having a robust online presence is achievable. Below are 10 ways to help you build your digital presence as a lawyer.
What Are the Benefits of Building Your Online Presence as a Lawyer?
Even if you’re not currently looking for clients, having an online presence as a lawyer can be advantageous. Here are a few benefits of building your online presence worth your time and attention.
1. Credibility
If you want to build credibility for yourself and your law firm, build an online presence where users can find information about you and your services. You might even want to consider social media management or use social media advertising to grow your client base.
2. Obtain a Steady Flow of Clients
You have to have a social and online presence for your law firm if you’re more active. Your clients can find you more easily on the internet, including search results for lawyers nearby.
3. Access New Networking Opportunities
The internet has become the best tool to help people find the products and services they are looking for, including legal services. Lawyers have a lot to gain from building an online presence because it helps them meet new people with similar needs, create leads for new cases, and promote their business.
What Are the Ways to Build Your Online Presence as a Lawyer?
If you don’t want to decline and become irrelevant in the competitive legal market, being visible online is one of the best ways. This section will cover the best ways lawyers can do to build their reputation in the digital world.
1. Create a Website
Reaching out to people through calls and emails is good, but having your website can boost your credibility when you speak with potential clients. Websites can help you convey crucial information about you and your services more clearly than other means of communication.
Additionally, a clear website also tells people that you are serious about your business as a lawyer. Also, you’ll be able to fulfill their legal needs better than other lawyers because of the details they can find on the website.
2. Invest in Online Advertising
Online advertising is one of the most important tools for any business. Every marketer needs to spend some time and money on it if they have a website. The same goes with lawyers, though you might need more time than money on this channel.
3. Start a Blog
If you’ve spent any time on various social media sites, you know that there are people out there who will read and respond to your comments and input. Blogging allows you to appear as an authority in your field without spending a lot of money on advertising and marketing materials.
4. Create a LinkedIn Profile
Many lawyers do not realize that the potential client is searching for them by their name, the company name, or both on LinkedIn. You must have a fully verified profile so that when they are looking for your expertise, they can find you easily. Use your profile photo to make a positive and confident impression on your clients.
5. Regularly Post Relevant Content to Your Social Media Accounts
Every time you have something new to say, tweet about it. For instance, if you just answered a tough question for a client, highlight the issue on Twitter and use hashtags that are relevant to your field. When posting content to social media sites, don’t forget to incorporate hashtags related to your field of work so people can easily find your profile or page.
6. Have Videos That Explain How Clients Should Use Your Services
As a lawyer, a video can explain what you do, how to use your services, and how you can help your clients. Even if you are not a big videographer, some free or inexpensive tools and options allow you to create videos for your website, YouTube channel, or social media channels.
7. Use SEO
Achieving an online presence is by creating a website for your practice or joining industry associations. You can also optimize it through search engine optimization (SEO). This is a technique of structuring and coding your website to become visible to the users who search for your profession or expertise.
8. Have Free Guides and White Papers for Download
With so much competition in the legal industry, it’s important to provide your clients with the best service possible. Delivering quality service begins with providing clients with affordable access to legal information and support.
9. Send Email Newsletters
Email newsletters are not just a way to communicate with existing clients but also a way to build your presence in your community and keep your name out there. They offer the ability to regularly share industry-related tips and tricks you have learned over time and clever marketing strategies that can bring new clients.
10. Use Online Legal Directories
Legal directories can be a great place to start your optimization process because they can quickly give you the most exposure on the internet.
Often, legal directory websites and the address of your website directly correlate with each other. If someone searches for a lawyer in your area, they will likely click on the link to your website that is returned on the results page.
11. Include Client Testimonials
A prospective client’s main concern may be finding an experienced and knowledgeable attorney enough to solve their problem.
This can be difficult to show by yourself, but it’s easy to prove if your current or past clients have been happy with your work. You can ask clients for reviews, start a website blog where you share some of their thoughts about working with you or quote them on social media.
Build Up Your Brand as a Lawyer Today
You’ve learned the basics of building up your brand as a lawyer, and now it’s time to put what you’ve learned into play.
If you have inquiries or are trying to build up your brand, contact Just Legal today, and we’ll help you attain your goals with our mission-critical legal marketing services.
