3. Research Keywords & Phrases
The Right Words are Powerful
After we identify your ideal clients, we research the keywords and phrases for your campaign that will best match a user’s search online. We use various tools such as Google’s Keyword Planner, Google Trends, and Bing Ads Intelligence to conduct research. Our keyword research includes monthly search volume data, estimated click-through rates, and metrics that allow us to choose the best, most profitable contextual content and keywords for your law firm’s ads.