As a law firm website design company, the most common question we get from clients is “How much does it cost for lawyer websites?”
In this article, I will be explaining the pricing process for a law firm website design along with the costs of various factors.
Have you ever wondered how much it costs for an attorney website design?
You might be surprised to find out that website designs can range anywhere between $200-$5000.
The cost varies depending on multiple factors such as the complexity of the web design, your law firm’s online needs, hosting speed, feature-richness, and more.
Law Firm Websites
The first thing a prospective client is going to do if they need an attorney is not making a call.
Law firm websites are the faces of legal practices.
They need to be designed in a way that will present your business’ every aspect, give visitors to your law firm website a reason to be your client.
Your law firm website will need traffic and visitors in order to get more clients. And all these come down to having good websites.
First of all, the best law firm websites out there today focus on using an engaging website design.
Your law firm website should be appealing to the visitors who are your potential clients.
Here are some common aspects that the best law firm websites and their branding have in common.
An attractive website
Stunning, impactful, attorney-focused visual design in the website design.
Clear website goals and guidelines
Specific, detailed user design rich in features.
User-friendly content management system
Media storage and access systems tailored to them.
Fast hosting system
Lightning fast load times.
Tailored, media-specific attorney websites.
Sharp, representative visual storytelling for our clients.
Well-written SEO content
Optimization geared to lawyer websites.
Detailed case studies
Website design with proven impact.
Trusted information from original blog posts on everything from family law to criminal defense.
Law groups are always looking for the best way to reach potential clients.
Having a professionally built law firm website that represents you properly will draw the attention of your potential clients.
Your website shows what services you provide, how you can help your clients with their problems, and more. The website design is simply your law firm’s face. So for your lawyer website you need to decide on what you want the world to know about your law firm and what kind of design you want to go with. This is where the Site Design Company For Lawyers comes into the picture.
How Much Does Websites for Lawyers Design Cost?
Many people can find the fact that there isn’t a set price for law firm website designs annoying. But it is the same for all sorts of lawyer websites’ designs.
If you’re working on getting quotes for a website, then you already realize that the cost can vary wildly from one designer to another. Some designers charge a flat rate, some charge a per-page rate, and others charge an hourly rate.
In addition to varying rates and fee arrangements, the cost of designing your lawer website can also be affected by the following factors:
The size of the lawyer website
The raw dimensions of the page, website design, and content framework.
Planning for new or existing attorney websites
Are we updating an existing application or creating a new website design from scratch.
Whether you have already written the content for your site
May we create the content on your behalf or do you prefer your own?
The extent to which you want to customize your site
Let’s determine the scope of labor for your website design.
The design company’s rates
An agreement on the price point gets you the best law firm website at the right price.
Size of the Lawyer Websites
One of the biggest contributors to a higher-priced lawyer website is the number of pages your site needs. If your firm has 100 lawyers and 10 practice groups, your website will cost much more than a firm with 2 attorneys and 3 practice groups. Naturally, this leads to the pricing change.
New Design vs. Redesign Costs of Lawyer Websites
If the designer starts from scratch with no images and no content, you can expect the cost to be higher than the same sized site that is being redesigned from an existing site. Because working with already existing material is easier for designers will only need to add sections that you want, and adjust the rest of the website. But building it from nothing will take more time and effort so obviously, it will cost you more.
Cost of Your Lawyer Websites
In addition to visual elements, you’ll also have to consider whether or not you want original work and optimization services for your site. Having an SEO content section on your website would make it look ten times better and rank it with the best law firm websites.
Lawyer SEO (search engine optimization) is the practice of professionally optimizing a law firm’s website and its writing to increase its visibility through organic search results from Google, Bing, and other search engines.
If you are starting from scratch or if the language of your attorney website or blog posts are poorly written, your development costs will be higher. Starting from the day one, we’re on a mission to give you one of the best attorney websites out there.
In addition to visual elements, you’ll also have to consider whether you want original copy and search engine optimization services for your site that can help your firm’s website get recognized by your target audience and the right client.
At JustLegal, if you have content on your law firm website that you want to improve, our marketing team will create a new home for the already existing content.
So that it is easier to read, any calls-to-action are more prominent, and the headlines and content are optimized for search engines.
You can significantly reduce the price of your law firm’s web design by writing your content to be used on the website.
Cost for Customizing the Lawyer Websites
Many companies sell “templates” for lawyer websites. These templates typically cost just a few hundred dollars.
Templates can work for bare-bone organizations that need a website to function as a business card without real functionality.
When it comes to website design, you usually get what you pay for. Therefore, most law firms need to consider custom website design.
Custom law firm website costs usually range as follows:
Small Websites for Lawyers
1 to 10 Attorneys – Around $3,000 to $10,000.00
Medium Websites for Lawyers
10 to 50 Attorneys – $10,000 to $40,000.00
Large Websites for Lawyers
More than 50 Attorneys – $40,000 or more
Customization comes with additional design costs for photography or video. Most templates use “stock” photography that is suitable for design elements. However, we encourage law firms to add a highly personalized touch to their sites with custom headshots of the attorneys, exterior or interior photos of the law firm offices, and photography of recognizable geographic landmarks or local courthouses as the best law firm websites do.
The cost of a photoshoot can range from a few hundred dollars to thousands of dollars, depending on the size of the law firm. Additionally, custom videos embedded in your site can increase conversions by turning site visitors into leads. Such videos can cost around $1,000 for basic videography and editing to several thousand dollars for high-end videos for the best law firm websites.
If building your own website sounds like a good idea, think again! There’s no telling of what kind of issues could arise when starting your lawyer website on top of all the other responsibilities you have as a practicing lawyer.
Speaking of doing it yourself – there is another hidden “price” of sorts – the cost of losing potential leads. Essentially, a poorly designed law firm website will turn away new business. Imagine a client defending their cases in court and how unprofessional that looks most of the time? This would be the same. Since perfecting the craft of professional web design typically takes years of continuing to study and developing countless websites. Leaving your law firm website design to the professionals who can elevate your business with their set of skills would be the smart move. It’ll also save you time and energy.
One last word of caution on using platforms like Squarespace, Weebly, and Wix is that they are proprietary.
This means that if the platform you choose goes out of business or if you want to migrate to another service, then you will run into a major technical headache. This isn’t a practice widely shared by the best law firm websites.
Final Thoughts – Cost vs. Value
Although the cost for your lawyer website is important, the online value you receive is more important. For example, I’ve seen the most economical, best lawyer websites—those that cost less than $3,000— delivering more value than sites costing 3 times as much. When it comes to value, here are the things you should expect from your designer regardless of your cost:
Great aesthetics, use of colors, and readable fonts
Reader-friendly, online visual presentation of your law group.
Clean design that is easy to navigate
Intuitive, clear work that delivers a great user experience as the best law firm websites do.
Pages and images compressed for speedy loading times
Speedy page load times from strategic website design.
Simple, compelling copy
Clear, impactful writing on every page.
A new website that sells.