The entire world was put on the back foot back in March when the Coronavirus pandemic broke out, and in many ways, every company in every sector has been hurrying to catch up ever since. These days it feels like we are all in a bit of a rush. We have all had to learn new tools, adapt to new ways of working and meet new demands from clients in an increasingly temperamental business landscape.
While it is important to congratulate yourself on the fact that your business is still going, staying afloat in arguably the most challenging climate of our lifetimes, the fact of the matter is that slowing down is not an option. We hate to deploy an overused metaphor, but we’re all sharks right now: if we stop moving, we’ll die. And that’s why online marketing is so important. If your company hasn’t been making the most of its online presence, then you’re cutting out a whole world of opportunities that you may not even know about and giving your competitors the advantage. With that in mind, here are some things you should know before you bring on a specialist law firm online marketing firm.
What Do You Want To Get Out Of This?
When you first start talking to an online marketing firm, you’re going to get a whole range of options that range from the occasional blog and a bit of help with social media to a complete website design from scratch. A good company won’t rush you; they will take the time to work with you to define everything that you want to get out of your boosted online presence and show you what you can get out of it.
Find A Company That Understands Your Needs
If you’re looking for an online marketing company, you’re not going to be short of offers. There are so many companies out there, and they all make big promises about tailor-made content and bespoke work, but if they don’t understand what you do and who you’re trying to reach, they’re just going to be shouting into the void of the internet.
Take the time to find a firm that is the right fit for you. JustLegal Marketing was founded by a lawyer back in 1990, and it is still run by him today. You are going to be hard-pushed to find a company that understands its target market so thoroughly. Whether you are running a big firm or a small practice, you can always rest assured that they are on the same page.
Get Ready To Rebuild
It seems fair to assume that you didn’t get into the legal profession to spend all your time building an online presence, and as such, there’s a good chance that your website is purely functional.
However, you can’t just rely on a website that features your contact details and an “About Us” page with a couple of photos on it. You need a website that’s carefully curated, which not only breaks down what it is you do but conveys your firm’s ethos and personality. People who are looking for a law firm online aren’t just looking for a keyword match. They also want to know who you are and what you stand for, and Just Legal’s decades of experience in the profession will help them distill your company’s essence into an eye-catching new website.
You’re Going To Learn About SEO
These days, everyone has a vague notion of what SEO is. You might even have a perfect handle on it but haven’t had the time or resources to optimize your site correctly. With so many people conducting their searches online these days, especially now, as we try and stay inside as much as possible, you’re going to need all the help you can get.
Lawyer SEO is particularly tricky because it is so competitive. Everyone wants to be at the top of the search results for “divorce lawyer near me,” and as Google continually refines and alters its algorithms, you’re going to need to pay constant close attention and make tweaks as and when required. Just Legal Marketing’s team won’t just make some changes in week one and call it a job well done. They will put in the work over months to ensure that you stay at the head of the queue.
Your Social Media Presence Will Start Working For You
A social media page isn’t just there to show your followers that you’ve got a friendly face and understand how to have fun in the office. It’s an invaluable tool in locating new clients and showing the range and quality of your work. Each separate channel offers its unique challenges and opportunities.
Just Legal Marketing’s experts will do a complete audit of your channels’ activity, investigate your competition’s activity, and find out who is following you to get a sense of the changes you can make to boost your presence. They’ll create an action plan that’s specific to you, and they’ll get to work on building new profiles on the channels you have not engaged with yet. It’s not as simple as Tweeting more regularly. Working to craft a better social media presence is about re-establishing your credentials and authority in these specific spheres.
You’ll See That Content Is King
Remember how we talked about the importance of a website conveying your firm’s personality, ethos, and work? Well, a crucial part of this process is creating content that is SEO-driven and brimming with expertise.
This is one of how traffic will be driven to your site, and with the right kind of content, you’ll know that the people who are visiting you are the ones who want what you’re offering. JustLegal Marketing will break down your current content to decide whether it needs a boost or a rebuild. Our understanding of your demographic means that we can create bespoke pieces for you that will go to the top of the search results and drive your customers to get in touch and get on board.