Social Media Marketing for Lawyers

74% of consumers rely on social media to influence their hiring decisions. If your law firm isn’t present on social media, you’re missing the opportunity to build deeper relationships with potential clients.

We leverage social media platforms such Facebook, Twitter, and Google +. Our social media marketing experts will create and manage a social media campaign for your law firm that builds confidence by communicating your firm’s character and reputation to potential clients.

Social Media Marketing for Law Firms

1: Social Media Audit

Getting the Lay of the Land

First, we conduct a social media audit to assess your law firm’s current social media use and how it’s working. We discover who is currently connecting with you via social media, which social media sites your target market uses, and how your social media presence compares to your competitors’. During this first step, we identify your law firm’s audience, which social networks your audience spends time on, their demographics and their behaviors, and how to target the clients you want.

2. Define Social Media Marketing Plan

Targeting Your Law Firm’s Audience

After we’ve conducted an audit of your social media, our social media experts learn about your goals such as branding, communicating with clients, generating good reviews for your law firm, and so on. We will align these goals with your broader marketing strategy to create a social media marketing plan that supports your overall goals.

Social Media Marketing for Lawyers
Social Media Marketing for Attorneys

3.  Create or Improve Social Media Accounts

Building the Best Social Media Presence

After our social media audit, we optimize your social media presence using networks that best meet your firm’s goals. If you don’t already have social media profiles, we build them with your goals and audience in mind. Generally speaking, we fill out your social media profiles and we use images and text that are optimized for the social network in question. We also cross-promote your social accounts to extend the reach of your content.

4.  Generate Social Media Ideas & Topics

We research the kinds of content and information that will get you the most engagement. We look into what others in your practice areas are sharing and come up with ideas for social sharing that distinguish your law firm from your competitors. We also research what content consumers are sharing and when and why they share as a basis for your social media marketing messages.

Social Media Marketing Strategies for Law Firms
Social Media Marketing Strategies for Lawyers

5.  Content Plan & Editorial Calendar

After we’ve researched social media ideas and topics, we create an editorial calendar that lays out the types of content we intend to post and to promote on social media, how often we will post, the target audience for each type of content, and the best channels to promote your content. We follow this editorial calendar to publish Facebook posts, Tweets, and other content we plan to use during your law firm’s social media campaigns.

6.  Test, Evaluate & Adjust

Like any other marketing plan, your law firm’s social media plan will constantly evolve. That’s why we routinely monitor your social media marketing. As new networks emerge, we may add them to your plan. When we attain your goals, we’ll set new targets. We also provide you with an online portal so that you can measure the success of your firm’s social media marketing efforts.

Social Media Marketing Agency for Law Firms


Social media marketing can spread the word about your law firm. We’ll manage your social media accounts, update content, and track the results leaving you free to run your practice.


We find your new clients. You build your law practice.

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JustLegal HQ

JustLegal Marketing LLC

Internet Marketing for Law Firms

1004 Anna Knapp Boulevard
Mount Pleasant, South Carolina 29464

Phone: 843.619.0229