Checking Your Website’s “Health”
First, we work with you to understand and to refine your marketing goals. With these goals in mind, we conduct an “SEO Audit.” An SEO Audit is a “health check” for your website. We analyze the technical infrastructure of your site, the on-page elements, and the off-page essentials to optimize your site’s search engine visibility, usability, and conversion of your site’s visitors into leads. This SEO audit will become the blueprint for our team’s SEO strategy for your business.
Why are Website Audits Important?
You cannot start planning your next moves in the SEO world if your website is sick. For every infraction your website has, Google and similar search engines mark you down. These can be spam tactics (or black hat techniques), or they could be instances of poor website design (slow speeds, poor security, broken links).
You cannot make headway with any SEO campaign unless your website and your web presence are cleaned up, audited, and improved. As a law firm SEO expert, we know not only what to audit for SEO, we know how to update the content and your site to better suit your clients.
Why are SEO Audits Important?
Website audits go through and clean up your website. SEO audits go through the entire Internet and clean up your presence. If your firm invested in SEO ten years ago, chances are now-blacklisted tactics were used to give you a boost. We go through, find inbound links to your site, and disavow or remove them if they are located on a poor-quality website.
What are the Steps of a Website Audit?
One of the most crucialSEO services for lawyers is the audit, which is why we don’t cut corners. Instead, we go through your entire website, pull infractions, and make recommendations to improve your site for search engines and users.
What are the Steps of an SEO Audit?
We parse through inbound links using specialist tools. Once we have found them, we determine the credibility of the website they are located in. If the link is poor, and therefore hurting your SERP ranking, we contact the associated webmaster and ask them to remove it. If they do not respond or refuse, we use Google to disavow the link in question.