Search Engine Optimization for Law Firms

Our law firm search engine optimization (SEO) and content marketing services can increase visibility for “organic” (free) search results to deliver high quality, targeted traffic to your firm’s website.

Our SEO specialists follow established webmaster guidelines to enhance the ability of search engines to identify your law firm and your services and to increase your website’s visibility for the most targeted, lucrative searches.

SEO Site Audit Report

1.  Website & SEO Audit

Checking Your Website’s “Health”

First, we work with you to understand and to refine your marketing goals. With these goals in mind, we conduct an “SEO Audit.” An SEO Audit is a “health check” for your website. We analyze the technical infrastructure of your website, the on-page elements, and the off-page essentials to optimize your site’s search engine visibility, usability, and conversion of your site’s visitors into leads. This SEO audit will become the blueprint for our team’s SEO strategy for your business.

2.  On-Page SEO

Turbo-Charging Your Website

For search engine optimization, on-page (or on-site) optimization refers to factors that impact your website and its page listings in natural (unpaid) search results. These factors include the speed of your site, coding, content, and much more. Using your SEO audit, we work to fix, improve, and tweak these factors to “turbo-charge” your website into a winning marketing platform.

On Page SEO
Inbound Link Building

3.  Inbound Link Building

Creating Paths to Your Website

Part of a successful SEO strategy includes focusing on inbound links to your website. An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your site. Inbound links are a signal to search engines regarding your website’s popularity and authority. We create inbound links from thousands of authoritative websites including listed directories, citation websites, guest-posting opportunities, industry-specific directories and other submission sites.

4.  Local SEO

Displaying Your Website for Local Searches

Local SEO allows your law firm to promote your legal services to local consumers at exactly the time they’re looking for your services. Local SEO uses search engines like Google and business directories like Yelp, Superpages, and more. Using Local SEO, we ensure that your firm will be visible online to potential clients in your local region who are searching for your services. We submit and maintain your firm’s information and your website to hundreds of the most authoritative local business website directories such as Yelp, Angie’s List, and Foursquare, maps, GPS, navigation systems, and 411 directories.

Local SEO
Content Marketing

5.  Content Marketing

Building Reputation with Your Website

Content is the reason why anyone conducts an online search in the first place. Consumers are looking for guidance and information about legal problems. Think of content marketing like a “first date.” If you’re only talking about yourself, you’re not getting a second date. Through our legal content writing services, written by lawyers, we’ll help you build trust that is personal and relevant to your clients’ needs. Importantly, our content writing services will incorporate the keywords and phrases that consumers are searching for online so that your firm’s website stands head and shoulders above your competitors’ rankings in online search results.

6.  Measuring & Reporting

Tracking Your Website’s Performance

You can’t manage what you don’t measure. We give you an online portal that displays all of the information about your website including site traffic data, paid advertising, social media marketing, and other metrics in an easy-to-understand format. These reports aren’t “vanity metrics” such as showing how you rank #1 for terms no one is searching for online. These reports and their metrics are real-world measurements that turn into real-world leads. We use the data in these reports to monitor and enhance your law firm’s marketing efforts. Also, we work with you one-on-one to review and to explain these reports to ensure that your marketing investment is working for you.

Digital Marketing Dashboard


Our search engine experts are building a reputation for achieving remarkable SEO results, even in the most competitive markets spaces, one client at a time.

SEO Case Study

The goal was to increase organic traffic while encouraging visitors to remain on the site to convert to leads by either calling the law firm or filling out a contact form.

Before the project, the site received approximately 4,000 visitors per month but it had a high bounce rate which meant that most visitors were leaving the site after visiting one page.

Our solution to increase leads involved extensive online competitor analysis, keyword and key phrase research, site navigation improvements, additional calls to action throughout the site, local SEO,  quality backlink building, and content creation and marketing concerning the firm’s three main practice areas. The end result was a 342% increase in site traffic, a 88% decrease in the bounce rate, and a 94% increase in new client leads.

SEO for Lawyers
Increase In Site Traffic
Decrease In Bounce Rate
Increase In Conversions


We find your new clients. You build your law practice.

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JustLegal HQ

JustLegal Marketing LLC

Internet Marketing for Law Firms

1004 Anna Knapp Boulevard
Mount Pleasant, South Carolina 29464

Phone: 843.619.0229