Throughout the American corporate landscape, the skills shortage is growing, with everyone from contracting firms to schools struggling to hire the skilled workers they need.
In the legal market, this has never been more true. The market is adding jobs faster than any other, yet a lack of skills makes it hard to hire the talent needed to meet the ever-growing demand for legal services.
As a leading law firm web design provider and lawyer SEO specialist run by SEO experts who are experienced in the legal industry, JustLegal Marketing understands the issues law firms face when hiring new team members. We also know that the best way to overcome the issues your facing is to advertise your legal jobs online.
This can seem like a costly and time-consuming process, but it will be worth the effort when you’ve got the team you need to provide the services your clients expect. Read on to find out more about how online advertising can help you attract the legal talent you’re looking for.
Online Advertising Gets Your Advert Seen
It might sound obvious, but in today’s technology-driven society, sticking an advertisement in your local paper or a law journal just isn’t going to cut it. Candidates expect to see your firm online, and most will probably search exclusively for jobs on their phone or computer. When you consider that there are more jobs in the legal market than there are skilled candidates to take them, you’ll realize that you’re at a serious disadvantage, which means you need to do everything in your power to help applicants to find your advert and apply for the role you have available. The best way to do this is to advertise online and create a strong online presence that really resonates with candidates and clients.
On-Site Advertising Isn’t Enough Anymore
Having an accessible, well-designed website is important to any law firm, but it’s no longer enough to attract the talent you’re looking for. Gone are the days when budding lawyers would find their ideal law firm and then check regularly for job postings on their site. Today’s lawyers and legal staff are savvy, and as such, they use a variety of different platforms to find their perfect role. While having a quality website is vital, it’s not the only place you should be advertising your firm’s latest jobs.
Google Is One Of The First Places Candidates Search
With over 80% of the market share, Google is the biggest search engine worldwide. As such, it should come as no surprise that most candidates will search Google first when they begin their job hunt. Google AdWords is an easy way to get your job advert to the top of a candidate’s job search and ensure that they notice your law firm first. Our team has the expertise to identify keywords that law candidates are searching for in your sector and get your advert ranking for them. The result is a successful advertising campaign that will ensure your law firm’s job advert is noticed by relevant candidates.
PPC Campaigns Are Cost-Effective And Efficient
Google offers pay-per-click (PPC) solutions for its AdWords, and the team here at JustLegal Marketing are experts at putting together successful PPC campaigns for the law firms we support. You’ll only pay for the clicks you receive, which means that you’ll be able to achieve measurable results and really make an impact with your job advert. If candidates see your advert but don’t click on it, then you won’t pay, but you’ll still get valuable exposure that will translate into better brand recognition for your law firm.
Social Media Is A Great Platform To Help Your Law Firm Find Prospective Candidates
Social media is a constantly growing phenomenon that shows no signs of slowing down, which makes it a great platform on which to advertise jobs. As many as 79% of the population of North America has a social media profile of one form or another, so you’ll be able to reach a wide array of potential candidates and build your brand authority at the same time when you advertise on relevant social media sites. Our team can help you to create profiles for your law firm on the most appropriate platforms, and devise a social media marketing strategy that will resonate with clients, potential clients, and job candidates alike.
The Adverts You Produce Need To Be Engaging And Enticing
Getting your advert out there is essential, but if it’s boring, stiff, or just plain irrelevant, then it won’t have an impact or attract the candidates you want to apply for your role. That’s why you need to create a unique, exciting advert that will appeal to your target candidate and give them an insight into your law firm’s brand. Our team has extensive experience in the advertising and content marketing spaces, which means that they know how to write and design appealing adverts for all kinds of law firms. By working with us, you will have the benefit of these experts and be able to put out an advert that speaks to your ideal candidates.
Advertising Does More Than Just Help You To Hire Staff
Quality online advertising campaigns and a robust online presence can do much more than just help your law firm to hire new attorneys and team members. Online advertising can also help you to extend your brand reach, cement your reputation as thought leaders in your sector, and attract new clients to your law firm. All of these benefits and more are why your law firm should be focusing on ensuring that it has a recognizable online presence.
Creating and maintaining a robust online presence can be tough, especially when your law firm is busy doing what it does best- upholding the law and supporting its clients. JustLegal Marketing can use our expert knowledge of both the SEO and legal industries to drive your law firm forward.
If you want to find out more about how online advertising can help you to attract top legal talent to your law firm, then contact us today.