Email Marketing for Lawyers

99% of users will check their email at least once a day, and they will do so predominately with their phones. It is the preferred method of communication from brands and can be instrumental in improving relations and client retention.

Our team understands the law. We also understand digital marketing. We know exactly how to create a great email marketing campaign that works. Your emails won’t be thrown into the spam bin. Instead, they will be seen as a great source of information. Build your authority and your relationship, and in turn, you will become their go-to firm for all their legal needs.

Social Media Marketing for Law Firms

1. Client and User Demographic Research

The first step to a successful email marketing strategy is to understand your demographic. If you offer a variety of legal services, then we will create a series of newsletters, and allow the user to subscribe to which topic they are most interested in. This way, you can provide valuable, relevant information again and again.

2. Perfecting the Soft Sale

Building up your email list takes time, and yet it is far more achievable than immediately going for the hard sell. Choosing a lawyer to hire is a big task, and people will want to feel assured they made the correct choice. By not immediately pushing for them to hire, and instead encourage them to either sign up to your newsletter or to get in contact via email, you let them ease into the decision.

To improve your soft sale strategy, we work with you to perfect your website design, content strategy, paid marketing strategy, and SEO. All of these channels will work to get users to visit your site and encourage them to sign up to your newsletter. Once you have their email, we will then work on creating an email marketing strategy that helps them trust you.

Social Media Marketing for Lawyers
Social Media Marketing for Attorneys

3. Creating the Email Marketing Strategy

Email marketing must be done carefully. Push too hard and you will either be unsubscribed or immediately thrown into the spam folder. The same will apply if the information you provide in your newsletter is not of interest to the subscriber.

We will work with you and create an email content strategy that appeals to your demographic. These newsletters will help boost your content strategy and will help convert a subscriber into a client.

4. Monitor, Report, and Improve

We will monitor the response to each email, report our findings, and then work on improving the overall email marketing strategy so that your emails are a success again and again.

Social Media Marketing Strategies for Law Firms

Improve
Your Relationships

Email marketing, when done correctly, can encourage potential, current, and old clients alike to return to your firm’s website again and again. We can even help to create email marketing to lawyers if your goal is to recruit new talent or to improve the company culture within your firm. Regardless of your goal, we will work with you to help create the best results-driven email marketing campaign for your firm.

CONTACT JUSTLEGAL MARKETING TODAY

We find your new clients. You build your law practice.

Your Name:
Your Phone:
Your Email:
Your Website:
Your Message:

CONTACT JUSTLEGAL MARKETING TODAY

We find your new clients. You build your law practice.

Your Name:
Your Phone:
Your Email:
Your Website:
Your Message:

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JustLegal HQ

JustLegal Marketing LLC

Internet Marketing for Law Firms

1004 Anna Knapp Boulevard
Mount Pleasant, South Carolina 29464

Phone: 843.619.0229