Building up your email list takes time, and yet it is far more achievable than immediately going for the hard sell. Choosing a lawyer to hire is a big task, and people will want to feel assured they made the correct choice. By not immediately pushing for them to hire, and instead encourage them to either sign up to your newsletter or to get in contact via email, you let them ease into the decision.
To improve your soft sale strategy, we work with you to perfect your website design, content strategy, paid marketing strategy, and SEO. All of these channels will work to get users to visit your site and encourage them to sign up to your newsletter. Once you have their email, we will then work on creating an email marketing strategy that helps them trust you.