We will use two methods of analysis to monitor the reach and success of your content. This is done through Google Analytics and by using other metrics offered on the different platforms, from social media to Google AdWords. By using this information, we will generate reports providing you with real metrics that declare how well your content is doing.
The importance of these reports is to then reconvene and adjust the content creation and marketing strategy. We will be able to determine which content type works better, which platforms are best invested in, and so on.