Video is more popular than ever. Online video continues to grow in both demand and content quantity. Those that use the internet are spending more and more time watching that tailored video content. YouTube launched in 2005, and by...
When it comes to learning how to market a law firm, it can be very easy to make mistakes. Lawyers know how to write, but marketing can be a minefield of technical jargon and technology. When it comes to marketing, it’s beneficial to have an end...
Of the internet’s users, roughly 3.48 billion are active social media users. That figure becomes even more astonishing when you consider that it represents nearly half of the world's population and 4 out of 5 Internet users. Clearly, social media...
Like any business, law firms need to utilize successful marketing in order to reach more clients. The leading way that people find lawyers is still mostly through personal relationships rather than the internet--which, according to a recent survey,...
Successful marketing techniques lead to acquiring new clients, and this is no exception for law firms. Since most modern-day consumers engage with companies online, it makes sense for businesses to channel their marketing efforts through online...
As an online marketing agency for law firm websites, we create and manage “native advertising” campaigns for attorneys on social media networks platforms such as LinkedIn and Facebook. Native advertising is a form of paid media where the ad...
As a digital marketing firm based in Charleston, South Carolina, JustLegal Marketing helps develop legal blogs to become an effective marketing tool for your law firm. The idea is to increase your firm's digital footprint and drive business to...
As a digital advertiser for law firms, I've spoken with many lawyers who don’t see the value of advertising on Facebook. After reviewing the activity on some of these attorneys' Facebook Pages, I doubt whether they’ve attracted a single client....
As a parent, I've taught my child to be more concerned with character than reputation. After all, your character is who you really are, while your reputation is merely what others think you are. However, in the business world, the reality is that...
When I started practicing law in 1993, the only way to research and find other lawyers was (a) word-of-mouth; (b) a listing in Martindale Hubbell’s printed volumes, or (c) the yellow pages. Today, many people conduct research online to select a...
Growing your law firm's online presence through internet marketing isn’t just another marketing technique–it’s an absolute priority for client conversion. In the age of technology, if you’re not managing your law firm's website in a way that...
SEO this, keyword ranking that, content marketing yada, yada, yada. Sound familiar? These are just some of the buzz words surrounding a law firm's online marketing efforts. While all of these concepts play an important role in your law company,...
As web developers for law firms, we’ve picked up a thing or two about the best site development practices. In Part 1 of this series, we covered some of the core technical aspects of designing a website that is optimized for SEO. In this article,...