Your potential legal clients are increasingly searching for your services online. The internet is a convenient, quick, and discreet place to search for legal services, especially family law and divorce law attorneys. This is a simple enough reason for your legal firm to have a website. There are many more reasons for having a website that helps promote your practice, including Family Law Marketing.
What Makes a Well-Designed Website for Your Legal Practice?
A website designed for functionality and aesthetics will have great content for attracting and engaging your target audience. You can use a website for divorce lawyer marketing, one of the generally difficult areas to promote for legal firms. Your website can help you talk about:
- The different services you offer
- Your past successes
- The benefits of consulting with you
- Share testimonies of clients
An informative and easy-to-navigate website can also provide your potential clients with a sense of assurance about your legal firm.
Explore the 5 different ways in which a well-designed website can give a boost to your legal firm’s practice.
1. Your Legal Firm’s Website Can Help Build a Professional Image
Whether you have an established brand name in your targeted market or just starting, a website will give a professional image to your legal firm. As already mentioned, an increasing number of people now use the internet to find legal services. Having a website can be your first step to promoting your services, including divorce lawyer marketing. It will help create the first impression to a lot of new clients.
The subsequent benefit is that your law firm website will also help build trust and credibility. The National Law Review claims that 74% of potential clients will visit a law firm’s website before taking action. A website makes your prospects take your firm seriously.
Potential clients will see you as a trustful law firm if your website development speaks of:
- Professional web design and development
- Clarity of information
- Aesthetic appeal
However, Family Law Marketing shouldn’t just end with creating any website. It should also be designed for all types of devices. In simple terms, it should have a responsive design so that your prospects can open and access it on their smartphones and tablets as well.
2. Your SEO Family Law Website Helps Extend Your Business Card
Whether it is your business card, online ads, or social media pages, there is a limit on the amount of information you can share. With your website, you can provide all the information you want to your potential clients.
Almost all forms of advertising media will place certain limits on how much information can be provided about your business. This goes beyond your online Family Law Marketing efforts and includes:
- Yellow page ads
- Bus stop ads
When you have a website, you can direct people to it for additional information on what you can do for them.
Share Your Legal Knowledge
A website also provides you a platform for sharing your legal knowledge. It is the right place for gathering all the resources and providing detailed information. For example, you can create articles and videos on all the legal areas you practice in and answer all types of legal questions.
When you share knowledge and resources, it demonstrates your authority in your field of practice. For example, when it comes to Family Law Marketing efforts, you can share articles, videos, and other content on divorce, child custody, and other relevant areas within the legal practice.
Your law firm’s website is also an excellent platform to build your brand. If your firm focuses more on specific areas and services than others, again, a website can help you establish your brand name in those areas.
3. Your Website Helps Generate New Clients
Your website can act as the centerpiece for all your SEO family law promotional efforts. Your web design agency can create a website that is search engine optimized. Besides, you can run SEO campaigns to boost its rankings within your search engine results pages (SERPs).
This means that more and more new people searching for your legal services can find your website ranking high in their search results. This can not only drive more people to your website and increase your leads, but it will also help build your brand image. Websites that rank high in Google search results are visible to more people and build a trustworthy and credible reputation.
4. Make Legal Services More Accessible
Your website will make it easier for the larger public to access legal services. Traditionally, the legal field has been more about rules and regulations, agreements, and contracts. That is the general perception most people have about legal services. The general view is that it involves a high level of detail. Your Family Law Marketing efforts, backed by your website, can help change that perception.
You can create a website that uses images, videos, and textual content that softens this inflexible appearance. You and your team can share videos of your daily routine with your audience. Every time you add a new service, create and share a video on your website. All this can help show the legal field’s human and less formal side, resulting in building a better rapport with your potential clients.
5. Running Your Legal Practice Becomes Easier
There is more to a website than using it to promote your services, such as divorce lawyer marketing. You can also have features integrated into it to make it easier to run your practice. Such features can allow your clients to seek self-service. This can also help you save valuable time.
Some of the common features that can be included in a legal firm’s website include:
- Scheduling appointments
- Getting directions to your office
- Search for frequently asked questions
- Submitting documents ahead of the appointment
A website is also a great place to share your success stories. This not only includes stories such as winning a big client but also about new employees starting with your firm.
There are many more ways in which a professionally designed website can give a boost to your practice.
If you need help creating a website that boosts your practice and SEO family law promotional efforts, contact JustLegal Marketing at 843.619.0229.