Facebook advertising offers many benefits for lawyers looking to reach new clients and promote their services. In this article, we will explain the benefits of advertising on Facebook, the best Facebook advertising practices, how to define your...
Over a decade ago, lawyer marketing still focused on purchasing yellow page ads to get foot traffic. Today, there is no way around digital marketing, including PPC for lawyers. In this article, we will examine what PPC is for lawyers, how PPC...
Throughout the American corporate landscape, the skills shortage is growing, with everyone from contracting firms to schools struggling to hire the skilled workers they need. In the legal market, this has never been more true. The market is adding...
As a digital marketer for lawyer websites, some of my clients ask me how they can stop their competitors from clicking on their Google Ads (otherwise known as click fraud). That is a question well worth asking! If you are a lawyer advertising...
When it comes to learning how to market a law firm, it can be very easy to make mistakes. Lawyers know how to write, but marketing can be a minefield of technical jargon and technology. When it comes to marketing, it’s beneficial to have an end...
If managed properly, a Google Adwords Campaign can generate significant new leads for your law firm. Many attorneys outsource their Google Adwords campaigns to agencies who, supposedly, are setting up, monitoring, and managing those campaigns to...